3. Problem and Market Opportunity

3.1 Digital access gap

As Korea becomes a super-aged society, installation, registration, identity verification, complex menus, small targets, timeouts, and payment errors can block access to mobility, health care, food, and welfare. Different disabilities require different interaction and support; a single “large text mode” is not enough. IROA treats the gap as a service-design problem, not merely a lack of user training.

3.2 Limits of current accessibility solutions

Screen magnification, reading, task-specific chatbots, caregiver proxy use, wearable dashboards, staff-call buttons, and document-reading tools are valuable but fragmented. After understanding information, the user still has to cross apps, authenticate again, choose options, pay, and verify the result. IROA joins these pieces into one request execution flow.

3.3 Primary participants

Participant	Primary need	IROA value
Older adults	Complex apps, authentication, small screens, memory burden	Conversational requests, fewer steps, repeated explanation, human help
People with disabilities	Input, output, and mobility constraints	Personalized accessibility and assisted execution
Families and caregivers	Repetitive support and unclear responsibility	Approved help scope, progress, and review records
Volunteers and support workers	Safe matching and recognition	Verified requests, guidance, and rewards
Stores	Kiosk cost, staff burden, complaints	Accessible execution and remote management
Hospitals and welfare institutions	Repeated calls and accessibility duty	Standards-based links, preparation, and safe handoff
Node operators	Productive use of equipment and space	Quality-based compensation for verified execution
Public institutions	Digital inclusion and care cost	Local access points and measurable social outcomes

3.4 Differentiation

General assistants provide broad answers but rarely own outcome verification. Accessibility tools improve interfaces but leave cross-service procedures to the user. RPA automates screens but often lacks personal authority and sensitive-data boundaries. IROA combines user-controlled authority, official integrations, isolated execution, result verification, and chosen human help.

3.5 Initial market

IROA begins with a small number of high-frequency, high-friction requests in Korea: booking and changes, accessible mobility coordination, store ordering, welfare preparation, and check-ins. Expansion depends on measured completion, safety, institutional agreements, and sustainable unit economics—not addressable-market claims alone.